The ecommerce industry is flourishing with each passing day. As per a report by Statista, the industry has seen immense y-o-y growth from valuing at nearly $1.34 trillion in 2014 to $3.53 trillion at the end of 2019. And there’s no sign of growth slowing down in the coming years. So, it is very much evident that the ecommerce industry still has a huge unexplored potential.
Running an ecommerce or online store has become much simpler with Shopify, though it is just the very first step in the long journey.
When you start at a small scale, you might find that managing day to day work such as building contact lists, communication via email, or follow ups with customers don’t take as much time and can be easily done manually.
However, things change drastically as your business starts to grow. As your customer base expands, keeping up with all these operations manually becomes next to impossible and you suddenly need extra resources which means additional costs.
Now, the realization occurs that everything which earlier appeared easy is not really that easy now! The pressure of keeping your everyday tasks organized starts worrying you. Along with this, the continuous demand to meet the growing expectations of your customers will prove to be daunting.
And, if you are looking to grow your Shopify ecommerce business and make more sales, then tweaking and fine-tuning various settings is what you need to tap into the projected industry growth.
Here comes the role of workflow automation which basically means automating your day-to-day business tasks.
So, what exactly is Workflow Automation? Let’s dive deeper and understand this…
What is Workflow Automation?
As the name suggests Workflow automation means automating repetitive tasks to streamline business processes and save time.
The main principle behind this is to identify your repetitive tasks or any manual processes that could be better handled by software, tech, or apps. Then, you take these tasks out of your employees’ hands and get the same job done automatically.
All the units of your business have processes that can be automated. From customer support to email marketing or inventory management, ecommerce workflow automation can enhance processes across the board.
With automation in practice, you can increase efficiency in your eCommerce processes, save a lot of time and effort by delegating manual tasks to automation software, and reduce errors. Furthermore, you can even make smarter decisions, deliver faster as well as high-quality customer experiences, and increase your Shopify sales.
So now you know that with ecommerce automations in place, your business can grow the way you have not expected before, here are 5 workflow automations you can use for your Shopify Store.
5 Shopify Automations You Must Implement
Recover abandoned carts
According to multiple studies, ecommerce businesses experience a 70% cart abandonment rate on an average. This constitutes a lot of potential customers and sales loss. Targeting every abandoned cart individually is not a feasible option.
Shopify store owners now have a number of remarketing eCommerce automations available which enable them to recover carts without making any effort.
One can select from various remarketing channels such as SMS, ads, web push notifications, and emails, or can even set up a combination of remarketing channels in order to bring back the user effectively.
Shopify’s app directory provides you a vast collection of apps to select from in order to set up your remarketing efforts. Such apps also allow you to modify the copy of the email, generate the image of the product that the individual abandoned, and set time delays for your reminders automatically.
A shopify shoes store used 3automation to implement the email sequence for abandoned carts and witnessed as much as 6 times more conversions.
Gone are the days when email marketing was all about sending generic emails to customers. Today, email is playing a major role in every aspect – From reaching out to inactive users with exciting deals on specially curated products for them to notifying new visitors about the huge discount they are eligible for on their very first purchase!
All this work requires special real efforts. Huge data has to be collected, synthesized, analyzed, and then utilized in order to run marketing campaigns. A good email marketing automation tool or app can help store owners to organize and manage things at such a large scale.
Automation of email marketing is such a powerful customer retention tool for ecommerce store owners.
The adoption of email marketing has a significant upside. Out of the most common digital channels, it generates the highest ROI (return on investment), earning businesses an average of $38 for every invested dollar, as per a study by VentureBeat. Moreover, 84% of marketers believe that email is a critically important part for customer loyalty.
A shoe brand (cannot reveal the name) on Shopify used 3automation for Sales & Marketing automation and increased its Shopify sales by 20% in just 3 months time frame
Syncing of Leads and Customers to Email List
As discussed above, email marketing is important to ecommerce businesses. Strategic and targeted email campaigns are an amazing way in order to generate more Shopify sales.
Most of the organizations make use of a dedicated platform for their email marketing purpose. Automating workflows is an effective way here to make the entire process of email marketing easier and simpler.
Syncing an email client with your CRM system is the best way to automate processes in such a way. This way, you can make sure that you segment your email list effectively.
For example, getting a potential customer showing interest in a particular product to add automatically to a relevant email list. The customer then will get targeted marketing material as per their interests.
For any kind of business, be it online or brick and mortar, customer retention is a very important marketing strategy.
As it goes, “The probability of selling to an existing customer is much higher than that of selling to a new prospect.”
Rewarding the most engaged customers is one of the best ways to boost customer retention.
There are many simple and smart workflow automation tools available out there to track and reward loyal customers. These tools allow you to tag customers based on the product they are purchasing. Later, you can set business rules so as to send targeted marketing to users who attain a certain number of purchases or order value.
Seeking Customer Feedback After Purchase
Are you looking for ways to enhance your customer experience? Then, know that the very first step is to understand the perception of your customers about your products. Simply asking the customers the same is the best way to access this.
Gathering customer feedback after purchase makes successful brands identify their weak points. Only then they can analyze ways to improve them.
You can make use of workflow automation tools to gather customer feedback after purchase automatically. With this, you can easily send follow-up emails to your customers at a specified time after a sale.
This strategy also makes your customer believe that you value their feedback.
Workflow automation in eCommerce is a very crucial step forward and we really hope that this list of must have Shopify automations has provided you with just the right pust to give it a go. If you really want to build and grow your eCommerce business, then need to implement all these automations as much as possible.
For any queries or guidance, just connect with us over email. So, set up workflow automations on your Shopify store today to save time, make smarter decisions, and get error-free results.